Black Friday used to the best time of the year to grab deals from stores in the US. With retail shifting online, the rest of the world could and would participate in deals from Amazon, even with shipping fees.
And it was the same for us consumers here in Singapore, using freight forwarders to send those great deals back home. However, the rise of China’s e-commerce market, its spread to Southeast Asia, and rival sales day 11.11 have made Black Friday deals all but irrelevant here.
A quick glance at Amazon.sg’s offerings shows poor pickings for consumers. Take for example the excellent Sony WH-1000XM4 noise-cancelling headphones, retailing at S$499 on Amazon Singapore. It’s not part of the local Black Friday deals, but on Amazon.com, it’s going for around S$399. Add shipping, it should match the local Lazada 11.11 sale price of S$469 from Sony’s official store. Or you can get it much cheaper at S$425 from this other seller (which is a great deal, FYI).
So my advice this Black Friday is, skip it, look towards Cyber Monday for software deals — there’s a bunch of discounted games on Nintendo’s online store for the Nintendo Switch. The caveat is that you’ll need a US account, but that’s pretty easy to do. Or trawl Steam to see if you can get older games for cheap.
Save your money, and wait for the upcoming 12.12 sales from Lazada, Shopee, or Qoo10. You’ll probably get much better deals there.
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